Are You A Luxury Brand ?

Your are a product  What you stand for is your personal brand.  Not every product is a luxury brand and not every personal brand is cut out to be a luxury product. If the core values of your brand is based on prestige  (the language you used to fascinate your audience)  Contact me if you would like to learn more on how you fascinate your audience. 

then you should consider becoming a luxury brand. What is a Luxury brand ? according to wikipedia

In economics, a luxury good (or upmarket good) is a good for which demand increases more than proportionally as income rises, and is a contrast to a “necessity good”, for which demand increases proportionally less than income. Luxury goods are often synonymous with superior goods and Veblen.

Gucci is a luxury brand. You can exspect a certain level of prestige and excellence when you purchase or wear this brand. 

a Gucci handbag will cost you between $980-$3500.00 

Coach is a well established brand that is more affordable. A coach bag is not going to set you a part like Gucci bag. It’s beautiful and high quality. It’s not unique. It’s classic and steady and safe. Coach bags speaks the language of trust. A coach bag will cost between $200-$600.00 

So… are you a luxury personal brand or more of an upscale, designer personal brand? Do you want to be good or do you want to be exceptional? 

The choice is yours. 

Here are some things you can do now to establish yourself as a luxury brand:

Be exceptional. Offer your clients remarkable customer service. Give them an experience each time they interact with you. Focus on quality and honoring your craft.

Tell your story. Personal branding is emotional. Emotions are contagious. Your story connects the audience to your message, helping you to build relationships.

Be emotionally attractive. Warm, optimistic, open, generous, empathetic.

Be Different. Focus on what sets you apart.

Carefully Craft Your Image.Create a strong brand identity with your website, logo, brand persona, etc.

Be Social.You are an expert. Speak, write, and do interviews within your niche.

Elevate Your Price.People don’t value what they don’t pay for. Elevated prices help to increase customer focus. They simply pay more attention and are willing to learn what you have to offer.

Luxury brands provide an aura of expertise that is in a league of its own. Marketing your-self as a luxury brand will motivate you to deliver to deliver. And most importantly, as a luxury brand, you will attract better customers. 

This is a free chapter from my book Secrets of a well dressed brand! Click the buy my book button to learn more! Thank you for your support ! 

Leave A Response

* Denotes Required Field