Secrets of
A Well Dressed Brand
The Art of Increasing Your Perceived Value
“This is THE book on personal style!”
“Before you ever say a verbal word to someone you're about to meet, you've already said volumes to them via your clothes. Toi is an expert helping you say the right things through your personal style. Way more than a how-to-dress book, Secrets of a Well Dressed Brand is the definitive guide on how to use the most visible part of your brand to set the stage for your success. Highly recommend this book.”
—Ryan Rhoten
“Take it to the next level!”
“I heard Toi Sweeney speak at RISExLA this year. Her clothes and shoe game was on point. So I purchased this book to see how I could build my own personal brand to set myself apart from the crowd and get noticed in my industry.
Through live interviews contained in the book I learned what powerful impressions your clothes make before you even say a word. Toi has assembled everything you need to take it to the next level. I wish I had found this book sooner, but better late than never.” —Booklover4lyf, reader on iTunes
“Many people claim to be stylists and image consultants. The real deal is with Toi Sweeney. She is not only a genuine person, but examines one’s lifestyle to help master their brand. This book is a must buy, easy to read, great tips and suggestions for anyone wanting to take their personal brand to the utmost level.” —Gina Grove, reader on iTunes
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